Do you think it's professional for banks to engage in such petty fights on social media?


There is a serious battle raging right on Twitter, with banks shading the very cash out of their vaults. Come and see action feem.

The battle began with Sterling Bank's (@Sterling_Bankng) rather deprecating twit, with a comic caricature of the logos of other major Nigerian banks. And if you're conversant with Nigerian banks' logos, it shouldn't be difficult spotting what banks. See below:


This has drawn clap backs from the other banks, and snowballed into what has come to be called Bank Wars in twitter community.

Union Bank (@UNIONBANK_NG) who, without fail, spotted themselves in the strutting white horse with the rider losing grip and falling off in Sterling's comic, came with a gentle jab:


First Bank's (@FirstBankngr) elephant is unmistakable, and they also quickly packaged their own shit and sent it straight back:

And, dissatisfied with the first jab, hit again:


Access Bank (@myaccessbank) got a really callous depiction there. The white arrowheads pointing backwards on what appears to be a skating board, and also the signature orange arrows weakly shot into empty space by a disbalanced shooter. This explains the brag in their reply, for a bank that currently holds its own on the Nigerian financial scene:



FCMB (@MYFCMB) comes in as a typical Nigerian spectator:


GTB (@gtbank), with perhaps the harshest depiction, have remained mum. The sad jab at the recent lawsuits with Innoson motors would have deserved the most cruel reposte. Notice how the logo was made into a cell.


One would have thought the other banks were overreacting to a  slight banter or "PR message gone wrong" by Sterling Bank's twitter handler. If anything, we all would think banks were too serious attending to other pressing financial businesses to be caught in such pettiness. And that Sterling Bank will release a statement clarifying whatever perceived misconceptions in the comic. But, so far, the only attempt at conciliation has been:

This brawl, no doubts the result of a poor PR move on the part of @Sterling_Bankng, has served to regale customers of the various banks.  It's never happened that Nigerian banks talked to one another on social media save for this one.

Do you think it's professional for banks to engage in such petty fights on social media?

Follow the Bank Wars on Twitter using the hashtag #RespectYourElders.

Comments

  1. ChalineradosJuly 27, 2018 at 6:44 AM

    Wow. You did justice to this banter. Other blogs were just copying and pasting themselves.

    ReplyDelete

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